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Why Are Running Leggings £60? We Broke Down the Real Cost

Writer: Michael Smyth
Michael Smyth
Oct 5
1 min read
Cost breakdown comparing typical £60 running leggings vs Pure Pace 2 for £30 - showing fabric, labour, shipping and brand markup

I'm Michael, I run Pure Pace from Morley. We sell running leggings 2 for £30.

People always ask: "How?"


So here's the actual cost breakdown of a pair of running leggings.


What You're Really Paying For at £60

A typical £60 pair from a big brand:

  • Fabric (polyester / elastane): ~£4-6

  • Factory labour: ~£3-5

  • Shipping to UK: ~£2-3

  • Brand markup (shop rent, staff, ads): ~£45

That £45 markup is rent, influencer deals, and Facebook ads.



What We Do Different

We sell from Morley, not a high street shop.

  • Same type of fabric: lightweight, 4-way stretch, squat-proof

  • Same type of factory: we use a small run factory

  • We don't pay for a high street shop

  • We don't pay influencers £500 per post


So we can sell them:

  • 1 pair: £19.99

  • 2 pairs: £30

Mix & match Black, Cream, and Brown. High-waisted, dual pockets.



Pure Pace running leggings in black cream and brown - 2 pairs for £30 deal UK

Why 2 for £30?

Because you need more than one pair if you run 3x a week. Washing one pair every day isn't realistic.

2 pairs means you can rotate - one in wash, one ready for parkrun.

That's it. Just leggings that stay up, aren't see-through, and don't cost £60.

If you want to start running, you don't need £120 of leggings. You need £30.

Designed in Morley, shipped from Morley.


 
 
 

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